VoIP MoVoIP Blog

Neat Use of Mobile Messaging

July 2nd, 2008

We like to see a great use of the technology we use and sell everyday and we think Nike have come up with a great idea.

They have launched a new service called Nike PhotoiD that aims to tap into the habits of the digital generation and the “growing expectations of consumers to customise their lives”. Nike PhotoiD employs technology that analyses the dominant colours of pictures taken on mobile phones.

Nike fans across Europe can now take pictures of brightly coloured subjects, such as street graffiti or clothing, and send a multimedia message to the service. In return, they will get a picture of a shoe customised to the main two colours in the shot.

PhotoiD designs will be mapped onto Nike’s classic 1985 Dunk high-top basketball sneakers.

Nike described the service as a “watershed moment in mobile campaign activity”.

“Where past use of MMS in mobile marketing campaigns has typically focused on short-term, one-way interactions between brand and consumers, Nike PhotoiD opens a genuine creative dialogue between the brand and its audience,” said Paolo Tubito, the director of brand connections for Nike Europe, Middle East and Africa.

Overall a very simple idea but one that will have todays generation of mobile users buying in more closely to the Nike brand which for Nike is a great marketing idea.

We saw the origional article over on the Guardian site here

Have a Look at the Nike promotional video

See the rest here:
Neat Use of Mobile Messaging

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