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Vodafone Femtocells – New Name – New Price

January 22nd, 2010

We talk a lot about Femtocells as we are interested to see how they develop in the market place and how network providers can use them to their benefit and ultimately for the benefit of their customers.

We have previously discussed Vodafone’s offering  here and it seems they have made some pricing changes and repositioned their product for the market place.

Vodafone has recently relaunched their Femtocell with a large price cut from £160 down to £50. It has also launched a marketing campaign aimed at educating the consumer as to the benefits of the device and at the same time renamed the unit from being the ‘Vodafone Home Gateway’ to ‘Sure Signal’.

Vodafone have not commented on the reason for this new Femtocell enthusiasm, but we have seen reports that make mention of Vodafone’s recent launch of the iPhone and as we know from O2’s experience, this device places high data demand on the network so maybe this is Vodafone’s way to try to offload some of that data traffic onto the Femtocell.

As always we watch this new launch with interest.

More information from the Vodafone site here

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