Nokia service enables advertisers to target mobile content users
Espoo, Finland - MOSH, a mobile and online content consumption, creation and sharing service, has joined the Nokia Media Network, and now offers advertisers the opportunity to reach customers around the globe who are downloading original mobile content. The Nokia Media Network provides reach to more than 100 million consumers around the globe through advertising on blue-chip mobile publishers, operator partners and Nokia properties.
“We are committed to expanding the Nokia Media Network, which is growing rapidly in both reach and quality, so we can drive greater results for our brand advertisers,” said Mike Baker, vice president and head of Nokia Interactive Advertising. “The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers.”
MOSH has launched its “Spotlight” program, a ‘paid placement’ advertising initiative, where advertisements are Spotlight-branded and placed above all organic browse, search and contextual placements. Spotlight gives brands and mobile content companies the opportunity for promotion with highlighted placements for their content. Spotlight content is always front and center for all MOSH users to see, and, as MOSH is seamlessly integrated between Web and mobile, so too are the Spotlight campaigns, including banner ads for both the mobile and traditional Internet.
MyADLETS, The Viral Frontier.: Spotlight Mobile Advertising With Nokia MOSH
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Nokia MOSH, Enables Advertisers To Target Mobile Content Users
June 4th, 2008
Paris, June 2, 2008 — Alcatel-Lucent has won NXTcomm Eos Awards for its technology innovation and achievement in three categories by a NXTcomm panel of judges.
Two of the awards were in the Technology Innovation segment. Alcatel-Lucent won the NXTcomm Eos Award in the Backbone/Edge category for its FP2 IP Service Routing and Traffic Management Silicon, and in the Wireless Mobile Technologies and Applications category for its Geographic Messaging Services Platform.
Under Special Technology Achievement, Alcatel-Lucent earned the NXTcomm Eos Award in the Strategic Support Solution category for its IMS-based Voice over Internet Protocol (VoIP) for consumers that it deployed, including network design and integration, with a major service provider.
The Eos Awards will be presented at NXTcomm (exhibits June 17 – 19), where Alcatel-Lucent will demonstrate all three technologies in booth 3116 in the Upper South Hall of the Las Vegas Convention Center.
“Earning Eos Awards in three categories highlights the breadth and depth of Alcatel-Lucent’s portfolio and experience in developing new technologies, software and services and bringing them to market to solve our customer’s business challenges,” said Tim Krause, chief marketing officer, Americas business, Alcatel-Lucent. “Our thanks to the NXTcomm organizers and the Eos Awards judges for the time and consideration they gave to this selection. We are very honored that they selected Alcatel-Lucent, recognizing our leadership in these rapidly developing areas of network technology.”
Named for the Greek goddess of dawn, the NXTcomm Eos Awards honor those exhibiting companies that have developed the most promising new technologies or provided the best new network services and strategic support and for ongoing achievement.
“This year’s Eos winners demonstrated the best and most promising advancements to the network-enabled voice, video and data ecosystem,” said Wayne Crawford, NXTcomm Executive Director. “We congratulate Alcatel-Lucent for its leadership, innovation and role in driving our industry forward.”
Alcatel-Lucent’s winning submissions were the following:
FP2 IP Service Routing and Traffic Management Silicon
Announced in March 2008, the new FP2 chipset is a breakthrough in silicon innovation. The result of a three-year development effort, and representing the fourth-generation chipset from one of the industry’s most experienced teams, Alcatel-Lucent’s FP2 silicon delivers sophisticated and optimized network processing and traffic management at speeds up to 100Gb/s and provides a clear path to 100 Gigabit Ethernet, vastly improving Return on Investment (ROI). The Alcatel-Lucent FP2 silicon also provides the foundation for one of the most advanced service routing portfolios on the market delivering an unrivalled combination of bandwidth, performance, feature depth and scalability in a single routing platform, effectively providing the fabric for IP network and service transformation for all of our customers.
Geographic Messaging Services Platform
The Geographic Messaging Services Platform (GMSP) is a next-generation location-driven platform and set of applications that leverage the advanced functionality of today’s mobile networks and devices. Following user opt-in, GMSP tracks the user’s locations and preferences, based on fixed and moving ‘GeoFences’, and automatically delivers location-relevant multi-media content, where and when appropriate. Featuring innovative Bell Labs algorithms, GMSP is ideal for next-generation mobile applications such as location-based marketing and social networking, ‘kid tracker’ applications, and other opt-in mobile applications developed by service providers and third parties. GMSP was invented by Bell Labs, commercialized within Alcatel-Lucent Ventures, and will become part of the award-winning Messaging Suite in Alcatel-Lucent’s applications portfolio.
IMS Consumer VoIP
Alcatel-Lucent partnered with a major service provider to integrate and deploy an IMS-based solution that enables new Consumer VoIP service that unifies the subscriber’s communication experience across triple play services (voice, broadband and TV) over IP. Alcatel-Lucent provided the technology and network design, deployment, integration and maintenance services. The service is commercially deployed, providing a differentiating triple-play service in a competitive market. The IMS solution, which implements attractive subscriber applications, economic scaling, and proven interoperability, also enables the creation and launch of additional advanced services.
Alcatel-Lucent, globally, has more than 30 IMS customers and has supplied more than 60 customers with IMSapplication servers and services.
InfoComm08, the leading audiovisual business-to-business marketplace. For more information, go to 
www.NXTcommShow.com.
Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com
Contact the Alcatel-Lucent Press Office: press@alcatel-lucent.com
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Alcatel-Lucent Grabs NXTcomm Eos Awards For Its Technology Innovation And Achievement In Three Categories
June 4th, 2008
I happened to be by Tom Keating’s blog by today to find this gem of an article about Open Source and Closed Source communities working together to bring about truly unified communications about. He talks about efforts of Asterisk (the open source telephony solution) and OCS 2007, Office Communications server from Microsoft. The Process has it’s own hurdles to pass from purists from Open Source camp to technical difficulties like SIP over UDP support, due to the nature of the two products. Mr. Keating takes you through the scenario and wealth of resources. He also speaks about PBXnSIP, another IPPBX solution. Of course I support Open Source VoIP IP Telephony Solution, Asterisk but I do not close my eyes towards other solutions. So I would like see all solutions interoperate so that the users have to a trouble free communications solutions, no matter what is running the underlying infrastructure.
So here is the connection to Keating’s Article.
See more here:
Unification Of Diverse Resources For Unified Communications
May 29th, 2008
We have written a lot about truphone in the past,
OpenSER Summit, First SIP phone call on an iPhone!, court case against T-Mobile in UK, but we now have some more news.
Truphone has reached version 4.0 and Truphone Anywhere is a part of it now. You can download the application or upgrade from the link given below.
The announcement gives us a list of benefits and cost savings based on where we live and they were also good to list the exceptions where ever they apply. I will list some of those cost saving comparisons below and also the exceptions.
So what is Truphone and Truphone anywhere? If you did not know, Truphone is a free piece of software that lets you make free and cheap mobile calls via the internet. As long as you have a compatible phone and are connected to Wi-Fi, prices are simple and low from anywhere on the planet.Now you can save money in even more places. The new feature Truphone Anywhere means you can make internet-rate calls even when you’re not connected to the internet! That means over what ever the means your phone connects to the provider, ie like T-Mobile or AT&T. But the difference lies in the cost of a call. It works by making a call/SMS from your mobile to Truphone server, which then makes the long distance part of the call over the internet at Truphone’s internet rates. This makes it especially good for making international calls.
So here are those cost comparisons;
If you are in UK and the phone is set according to the recommended settings;
Making a 10 minute call to an Australian landline based on the recommended settings above:
Orange:
This call on an Orange contract can cost: £0.50/min
So a 10 minute call at this rate would cost = £5.00
Truphone Anywhere cost: £0.00 (in bundle) for call to Truphone UK landline, plus a £0.03/min call to Australia. Total = £0.30
So Truphone Anywhere could save you 94%!
If you are in USA and again set the phone according to recommended settings;
Making a 10 minute call to an Australian landline based on the recommended settings above:
AT&T (Cingular) individual plan:
This call can cost you: $3.49/min
So a 10 minute call at this rate would cost = $34.90
Truphone Anywhere cost: $0.00 (in bundle) for call to US access number, plus $0.06/min call to Australia. Total = $0.60
So Truphone Anywhere could save you 98%.
and about those exceptions;
if all of the following applies to you:
- Your calling plan includes minutes for international calls
- Your contract still has some time left to run,
- You cannot reduce the size of the bundle (and hence the monthly payments) without penalty,
- You are unlikely to exceed your bundled minutes
- You pay the same amount for inbound and outbound calls when roaming internationally
Then switch Truphone Anywhere off.
Also
- If Truphone’s rates are higher than special offers or international discount plans then even call-through in-bundle calls do not save money on Truphone Anywhere, e.g. US T-Mobile customers can pay $4.99 per month to get calls to Mexico at $0.07 per minute to landlines and $0.26 per minute to mobile numbers. Truphone charge $0.20 and $0.50 respectively.
- UK O2 pay and go customers topping up by at least £10 a month can get free calls to a designated country on the ‘your country’ tariff.
- Vodafone UK Pay as you talk to call a landline in Croatia, Czech Republic, Hungary, Poland, Romania, Lithuania, Latvia, Slovakia, Thailand, Turkey, China, Hong Kong, Russia, Nigeria, India, Pakistan costs just 5p/min (10p minimum charge) for a 6 month promotional period. Using either call-through or callback would be more expensive. Customers who primarily call these numbers could use custom filters to use Truphone Anywhere for calls to countries outside this group.
Tags: mobile Voip, truphone, voip,WiFi, BlackBerry RIM, Windows Mobile, Palm OS, Symbian S60, J2ME Phones
Here is the original post:
Truphone 4.0 With Truphone Anywhere Released, Make Cost Effective Mobile Calls.
May 28th, 2008
TOKYO, JAPAN, May 27, 2008 — NTT DOCOMO, INC. and its eight regional subsidiaries today announced a service that will enable DOCOMO FOMA™ third-generation handsets to connect to home broadband networks via wireless LAN routers, allowing mobile phone users to enjoy 54 Mbps high-speed packet communication and Voice over Internet Protocol (VoIP), beginning in June.
With Home U™, Japan’s first consumer service for fixed-mobile convergence, DOCOMO FOMA phones will be able to download large-volume data, such as video, with the speed and convenience of broadband.
VoIP calls to other Home U users will be free of charge, and to non-Home U users will be 30 percent cheaper than normal FOMA charges.
Initially, the service will be compatible with the N906iL onefone™, a mobile/W-LAN dual handset that will be sold fr
om the same day that the service starts.
The monthly charge for Home U will be 1,029 yen. No signup fee will be required.
Tags: wireless, super 3G, 3G, DoCoMo, MIMO, CDMA, HSDPA
The rest is here:
DOCOMO Offers 54 Mbps “Home U” High-Speed Mobile Data/VoIP for Home Broadband Networks For FOMA Users.
May 28th, 2008